Previously on A Big Eyed Fish, in defining audience engagement I noted that it was “artcentric” and differed from community engagement and audience development.
In order to better show the relationship between a work of art, audience and community engagement, and audience development, I whipped up this infographic using my low-tech graphic design skills in PowerPoint:
Ok. Unlike a really excellent infographic, mine needs a little additional explanation.
Starting with the work of art:
- The artwork drives our audience engagement programming choices. There’s a strong one-way relationship there and lots of overlap.
- IMHO: audience engagement programming creation works best if we involve many different micro-communities or stakeholders in the process. As a result of the art making or audience engagement program creation, we may form relationships with individuals outside our current artist/staff/board/audience/volunteer sphere. As soon as these new-to-us individuals or organizations become key participants in programming, this transitions into “community engagement.”* There is a strong two-way relationship between strategic community engagement and audience engagement, with some overlap.
- The strong two-way relationship between audience and community engagement can result in a strong, positive audience growth for that specific artwork/art event or audience engagement program. It’s possible that as a result, this could result in future audience and community engagement programming.
While my infographic pales in comparison in terms of creativity and exploration of content, I believe it serves as a helpful reminder. Each “programming area” has a distinct objective and, while related, they do not seek to achieve the same ends. Actors cannot play two objectives. Neither can engagement programmers. Don’t ignore what else is happening, but play out your part to its fullest.
*Note: as soon as one embarks on “community engagement” a different set of rules of engagement (pun intended) apply. More at another time but worth saying that you cannot “drag and drop” people.